Social Media & Online Communities Design & Development

"Creating and developing your own exclusive online community can be one of your most effective digital marketing options but don't believe the social marketing hype. The fact is everyone and their dog thinks they are going to launch an online community and become famous. Yet almost none succeed. Why?

Well for starters doing it effectively is both an art and a science. I was one of the original inventors of online social networks years before facebook, myspace and similar competitors. I created one of the first online communities in the history of the internet - a really cool social network called The Cocktail Club. That then morphed into a company called Web Community Builder which enabled any organization to have their own privately-branded online community. All these experiences gave me an encyclopedic knowledge of what it takes to build a successful online community.

To do it successfully you need a really compelling reason for people to join. Then you need to create a genuine 'voice' for the community. This requires being able to communicate with thousands of people at once but in such a way that each member feels like you are talking to them individually - just as I am talking to you now.

Believe me - it is an art form."

“With so much relying on your marketing success shouldn’t you make sure have the best possible marketing talent in your corner?”

Global Digital & Traditional Multi-Channel Marketing Campaigns

"This is a state-of-the-art example of how you build an integrated digital/traditional campaign. This campaign regularly communicated with over 50-million investors worldwide - which is estimated to be more than Forbes Magazine® & CNBC® combined - plus 4000 public and private companies, 400 investment banks & funds, and 50 multibillion dollar private equity & sovereign capital funds.

Creative excellence. Marketing brilliance. World class quality guaranteed or your money back.

Television & Online Media Design & Production

"Broadcast-on-demand television is becoming an increasingly essential part of every company's marketing arsenal. If it isn't yet for your company - it should be.

This is why The Symons Group has been creating online and 'narrowcasting' television on an ongoing basis for years now. For example, it created InvestorWorld TV - one of the first online tv channels in the history of the internet - long before Bloomberg or many similar competitors. It was created based on Kim Symons's early belief that there would be a massive migration of mainstream tv viewers from traditional broadcast to user-centric special interest online channels. That migration is now occurring in major numbers and is expected to continue to grow exponentially. As a result, creating broadcast production vehicles form an integral part of The Symons Group overall marketing capabilities."

Creative excellence. Marketing brilliance. World class quality guaranteed or your money back.

Mobile Ecommerce Business Solutions

"I believe the combination of ecommerce, wireless and smartphone applications is going to create one of the greatest business opportunities of this century. For some time now people have been able to shop sitting at home in their pajamas. Now they are going to be able to do so on the train as they ride in to work or at Starbucks on their lunch hour. If you need convincing, just get on any metro train or bus and look around you. Everyone who can is surfing on their smartphone. This transformational wave is exploding and it is unfolding more rapidly than most retailers can keep up - partly because migrating your traditional ecomm website to a smartphone platform is enormously complex. But it's a "be there or be square" proposition.

In the case of the example shown here which is currently under development for a mobile environment, Buy A Bizness© is an ebay-like online matching service with full search and integrated ecomm functionality for buyers and sellers of small and medium size businesses on a local, regional and global basis.

Creative excellence. Marketing brilliance. World class quality guaranteed or your money back.

Interactive Digital/Traditional Direct Response Packages

"One of the most important keys to success in marketing is to create a campaign that uses "involvement devices" to engage the individual target prospect. There is a real art form to doing this effectively.

In the example shown here created for a rapidly-emerging New York property marketing group, an interactive direct mail package was developed that had a lot of "moving parts" - each of which played off the other parts in an interesting and unified fashion to coalesce and repeat the key marketing messages. By creating these "moving parts" the recipient tends to find the package very involving and in the course of interacting with it the marketing message is conveyed.

The campaign shown here also included a variety of online elements including a direct response video streaming from the client site in a high-def dvd-quality version.

In creating a campaign like this, one of the most important elements is the "voice" you create. This is all about the writing - and truly great writing is becoming increasingly rare. It has to be real and it has to communicate directly to the prospect as if they were sitting across the kitchen table having a conversation with you - just as these words are talking to you now.

If you can do that - the results you generate will be exponentially ahead of any of your competitors."

“With so much relying on your marketing success shouldn’t you make sure you have the best possible talent working in your corner?”

Smartphone & Mobile Applications Design & Development

"With 95% of the North American public now owning cellphones and an estimated 100-million smartphones, the transition to mobile platforms is an issue that all companies and organizations are going to have to deal with. But doing that is tremendously complex. Not only is there the complexity of converting existing web applications such as traditional websites to mobile platforms but then there is the enormous challenge of breaking through the clutter of over 300,000 apps and one trillion url's.

As a registered apple, Blackberry and droid developer whose most recent release is a social relationship app called The Compatometer Instant Compatibility Calculator we have faced these challenges first hand.

The solution we developed was to create a multi channel powerhouse marketing program combining the best aspects of social media marketing (facebook, twitter, online affiliates, social networking, etc.) to tested-and-proven traditional marketing approaches such as conducting an ongoing major media relations campaign to such media as The London Sunday Times, New York Times, major U.S. market dailies, to magazines ranging from Cosmopolitan to Seventeen, to broadcast media such as The Today Show and Oprah, to regional radio drive time programs.

The reason we take this approach is because most companies and individuals think all they have to do is create a mobile app and the market will beat a path to its door. Everyone thinks their app is going to go instantly viral which is the Holy Grail of online marketing. But the only way that is going to happen is if you make it happen. The result is that, most of the 300,000 smartphone apps sit in the apps stores completely unnoticed and the one-trillion url's remain buried in the e-haystack.

This is why we take the approach of combining all marketing channels and activities into a comprehensive continuous global marketing campaign. It's an enormous amount of work and it takes a huge amount of brainpower and consummate marketing and creative skills - but it is the only way to go if you want to be successful.

The mobile revolution is one of the most interesting phenomena in the history of communications but there is nothing easy about it and the main ingredients required of any company hoping to stand a chance of success are patience, persistence and massive marketing knowhow."

Creative excellence. Marketing brilliance. World class quality guaranteed or your money back.